Livestream,
the live video streaming service that has hooked up with Facebook in
the past for Facebook Live,
is launching another partnership with the social networking giant. From today
onward brands with a Facebook fan page can manually link up their Livestream
channel to their page and host live video on Facebook for the first time ever,
for free.
The “Livestream For Facebook” application
allows you to take your current Livestream channel and embed it onto your
Facebook page as well as manage multiple tabs and customize your
viewer. Livestream also plans on added Facebook Credit capability for Pay
Per View services in the near future.
As of today, interested users can
download the Livestream
procaster here or find it onAppBistro and
start live streaming video in one click to Facebook, their Livestream channel,
their personal website and/or phone.
This move is a harbinger of the next
step in live video streaming,
social. While both Livestream and Ustream have
been providing white label livestreaming on Facebook for about a year, this is
the first time this feature is available on DIY basis at no cost. Big brands
that have already signed up include Ford Explorer, Maroon 5, and The
Women’s Conference.
Says Facebook’s Erin
Kanaley, “We have seen a growing need by brands and artists wanting to
live stream inside their Facebook page to engage their community. While we are
platform agnostic, we are excited to see Livestream deploying the first
self-service application to enable live streaming within Facebook pages”
Livestream broadcasts over 1.4
million channels and boasts 22 million unique monthly viewers, supporting both
ad free and ad sponsored viewing. In the same space as Ustream andJustin.tv, the
video streaming service has $12.7 million in funding led by Gannet.
via TechCrunch
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